Business Tactics
It doesn’t really come as a surprise that when the story hit the internet, some people called foul play. Among the positive feedback Shelly and McLean received, there were of course those who claimed that it was an advertising scam; an excuse to boost business. But Shelly made her move.

Business Tactics
Follow-Up Post
Shelly posted on Facebook again, and defended Jay McLean. “Jay, is a great guy, truly only doing what he feels is right. I can’t believe that some people actually are accusing him of taking advantage of the situation. He’s been doing it for over a year, with no expectations. Just being a good guy.”

Follow-Up Post

